May 8, 2013


Longtime Homer market continues on with new owner

HomerJoe McIntyre/staff photographer
Route 11 Market owner Laurence Beaudry stands at the meat counter of the newly opened grocery store, formerly Natoli’s Market in Homer.

Staff Reporter

HOMER — With a newer look and brighter interior, the Route 11 Market now owned by Laurence Beaudry offers specialty foods from local producers and an old-fashioned sense of customer service.
Beaudry, who owned Hobeau’s restaurant on Route 281 in Homer for 13 years before selling it in 2011, bought the Route 11 property from Harold Atkinson and reopened the store, formerly Natoli’s Route 11 Market, about four weeks ago.
Beaudry changed the name and cleaned and painted the store, starting it up from scratch.
Patrons can buy freshly cut meats at the butcher shop, large cold-cut sandwiches on specialty “frame” bread, which is a larger bread, and homemade salads in the deli. The pasta for sale comes from Utica and the cheese is all from Finger Lakes area farmers.
Catering is available and the left side of the store is devoted to craft beers, as well as a can and bottle redemption center.
Beaudry plans to expand his seafood offerings, and in a few weeks a corner of the store will be devoted to “nostalgic candy,” from the 1930s through the 1960s, he said.
“We want to be a specialty, neighborhood-friendly store,” Beaudry said.
The store will also expand into gluten-free offerings and Beaudry said that he is continuously building the inventory as the market demands. He considers customers’ requests and says he emphasizes the tradition of the market’s service to the community.
The previous owner, Harold Atkinson, bought the store in 1991 from his uncle Joseph Natoli. Gary and Otis Brown ran the store from 2007 until closing it several months before Beaudry bought it.
Natoli had purchased the market in 1974 from its longtime owners, the Kniffen family.
The building is 67 years old.
“I want to continue on 60 years past history, maintaining that loyalty to the customer,” Beaudry said.
With an emphasis on local producers and the needs of customers, Beaudry said he is already getting customers from all over Central New York. In the summer, he plans to have fresh produce and he also offers seasonal flowers and hanging baskets outside the store.
“We’re carrying on 60 years of tradition with expansion,” Beaudry said.


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