Cortland Standard goes digital
The Cortland Standard website went live this past Monday.
By COREY PRESTON
CORTLND — A Web site for the Cortland Standard, www.cortlandstandard.net, was officially launched Monday afternoon.
The site features samplings of local news, local advertising and classified ads, along with information about the newspaper.
“This site gives someone who’s out of town a little better idea of what’s going on in the community, and it allows them to have contact with the community in a number of ways,” said Publisher Kevin Howe.
Will Adams, who designed the site and will serve as Webmaster, said he began working on the site in November 2005, coming up with six different templates before finding one that suited the paper’s needs.
“It really evolved from a number of initial ideas,” Adams said.
Since deciding on the current template in February, Adams has been finalizing the content.
A full local news story will be available each day, along with samples of other news stories and major stories from the sports page, Adams said.
“That way the reader can get a grasp of what’s in the daily paper,” Adams said.
The Web site will be updated daily at around 4 p.m. with headlines from the day’s paper, Adams said, and through a syndication agreement with www.weather.com, up to date forecasts will be available.
Howe was hopeful that the Web site would reach out to Cortland natives no longer living in the community and would encourage more subscribers to the paper.
He also noted that having advertising online for local businesses was an important aspect of the site.
“Hopefully, it will give advertisers a little more mileage out of their newspaper,” Howe said.
Since Monday’s launch, response to the site has been positive, Howe said.
“We’ve already received a number of comments, and they’ve been decidedly favorable,” he said. “People have offered suggestions on how to tweak things, and the site will undergo some changes as we identify things that need changing.”
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