May 26, 2012
New ice cream parlor opens up in Homer
South Main Street location open 7 days a week, includes drive-thru
By STEVE HUGHES
HOMER — Brain Freeze Madness, a new ice cream parlor, opened May 18 at 123 S. Main St.
Homer residents Brian and Theresa Wallace opened the ice cream stand because it was something Theresa Wallace had always wanted.
“It’s a way to give back and it’s rewarding,” she said.
The couple sees the stand as just a start and something they can leave behind for their children in the future.
Brian Wallace also owns several other businesses, including Izzi’s Custom Cuts, Wallace Landscaping, Super Clean Powerwash and a topsoil company.
Theresa handles the books for Brian’s businesses and also works as a medical assistant for Dr. Nada Salman in Cortland. The ice cream shop was something the couple had been considering for the past four years.
“About a year and a half ago we started making real progress on it,” Theresa Wallace said.
Before the couple bought the property, the site was a dilapidated old body shop and auto garage.
The Wallaces built their shop on the foundation of the original building, expanding it slightly to install a wheelchair-accessible bathroom.
It also has a drive-thru for ice cream on the go as well as outdoor seating and plenty of parking. The stand is open seven days a week from 11 a.m. to 10 p.m.
Brain Freeze offers hard ice cream from Giffords Premium Ice Cream and soft ice cream from Turkey Hill.
The first weekend was a successful one, Brian Wallace said.
“It went great, we had a great response from the community,” he said. “People loved it.”
There is already two other stores in Homer that sell ice cream, Super Cream Dairy Bar at 17 S. West St. and the Homer Village Market at 7 S. Main St.
Despite the competition, the Wallaces believe they will be successful.
“Of course we do,” Brian Wallace said. “We’re within walking distance and we’re the only place where you can hop off Interstate 81, get some ice cream and get back on within five minutes.”
Depending on how successful the shop is, the Wallaces might start selling hamburgers and hotdogs as well. After the first year, they might even consider keeping it open year-round.
“We want this to be our own franchise,” Brian Wallace said. “I’m looking at some place like Seneca Falls or Skaneateles. I may even open another one in Cortland.”
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