September 10, 2013


Homer retailer turns to e-commerce

BevBob Ellis/staff photographer
Bev & Co. sales associate Mary Phelps, left, helps a customer in the store Monday.

Staff Reporter

HOMER — This month Bev & Co. will be having its 35 anniversary as a business and plans to celebrate by offering a new way for customers to shop.
Owner Renee Neiderman said the website,, is already up but on Sept. 16, the store will have an updated inventory on its new e-commerce portion of the site where people can go to browse and shop.
The store began as a small shop with a very different theme when Neiderman’s mother, Beverly Mary Jane Lathrop, opened a small store on Route 11 called Denim Dan’s in 1978.
Today, Bev & Co.’s has a collection featuring 30 brands of women’s clothing, accessories and gifts. Bev’s has about 22 full-time and part-time employees working in Homer as well as its second store in Sackets Harbor, Jefferson County, and a third store in Ithaca.
Neiderman said people had been asking her about being able to shop online for a long time and the decision to begin the online store seemed like the right move to make.
“Sometimes customers might be traveling through but might not live in the area. People were always asking me, ‘Do you have a website?’,” Neiderman said. “It’s a good way to increase business and I think it’s just how people shop now.”
The items customers find online will be based on inventory in stock at the Homer store but Neiderman added they are always moving inventory to and from one of the other locations so there is a chance a customer will find something they might have missed previously.
Kathy Sharer has been working with Neiderman to set up the website. With a background in marketing and advertising, Sharer said she was glad to lend a hand when approached by Neiderman a year ago.
She added that she has enjoyed working a local business with such a good, long-standing reputation and Bev’s is a model of what a small business can do in Cortland County.
“It’s so much fun. There’s always something a little different; there’s always something new going on,” Sharer said. “It shows all area small businesses that success here is certainly possible.”

To read this article and more, pick up today's Cortland Standard
Click here to subscribe